In this episode of the Play Big Faster Podcast, we dive into the world of public relations with Mickie Kennedy, president of eReleases and expert in press release distribution.
Mickie shares his journey from poet to PR professional, explaining how he revolutionized the industry by focusing on story-driven press releases. He discusses the importance of earned media, the power of newswires like PR Newswire, and how small businesses can leverage PR to boost their visibility and credibility.
You will learn about the relationship between PR, advertising, and marketing, as well as practical tips for measuring PR success through metrics like increased leads and improved conversion rates.
Whether you’re a startup founder or an established business owner looking to enhance your media presence, this episode provides actionable advice on how to play big faster in the world of public relations.
If you found value in Mickie Kennedy’s insights on leveraging PR for your business, take a moment to rate our podcast and help us reach more listeners just like you!
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