In this episode of the Play Big Faster podcast, host Scherrie L. Prince engages Maxwell Ivey, known as the Blind Blogger and an accessibility expert, in a deep dive into the world of accessibility and its integration into business strategies.
Maxwell, renowned for his advocacy and expertise, emphasizes that accessibility should be approached not as a unique challenge but as integral to every business aspect, akin to solving sales or operational hurdles.
Maxwell highlights that his role involves evaluating products, services, and content to enhance accessibility for people with disabilities and foster inclusivity overall. He stresses the business benefits: attracting more clients, increasing sales, and cultivating a loyal consumer base among the 1.3 billion people globally with disabilities.
The discussion shifts to practical tips for businesses, whether brick-and-mortar or online. Maxwell underscores that while physical stores face challenges in creating accessible environments, online businesses can enhance accessibility through simple design choices. He advocates building websites with keyboard accessibility in mind, ensuring navigation and functionality are not dependent on mouse interactions. Simplifying web design, reducing clutter, and incorporating clear, concise alt text for images are recommended practices that benefit all users, including those with disabilities.
Addressing tools and platforms, Maxwell advises leveraging established website builders like SquareSpace and WordPress, which prompt users to add alt text and provide basic accessibility features. He cautions against low-cost or inexperienced platforms that may lack robust accessibility tools.
The conversation delves into the nuances of alt text—how it enhances both accessibility and search engine optimization—and the importance of color choices in web design for users with different needs, such as dyslexia. Maxwell emphasizes the role of community feedback and human review in improving automated accessibility tools, cautioning against over-reliance on AI solutions that promise full accessibility.
Regarding the future of accessibility and AI, Maxwell sees promise in AI’s potential to further improve accessibility but stresses the importance of testing and human oversight. He encourages businesses to view accessibility as a market advantage, fostering customer loyalty and positive brand perception.
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