#101: Exit Planning 101: How to Maximize Your Business Value │ Marcia Riner

This episode of the Play Big Faster podcast features Marcia Riner, an author, business growth strategist, and business exit planner.

Marcia discusses the importance of focusing on the core aspects of business: creating a customer and producing a profit. She advises against getting caught up in trendy strategies and to instead focus on the 80/20 rule, which states that 80% of your profits come from 20% of your efforts.

Marcia also offers a free resource, the Profit Booster Playbook, which helps business owners identify areas for improvement.

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