From Laid Off to Founder: The Pivot That Started It All
Kelly introduces how she built Two Mile High Marketing after being let go following a company acquisition — and why getting pushed out was exactly the push she needed to bet on herself.
Scaling a Team from $4M to $12M Before It All Changed 02:00
How Kelly built and led a full marketing department, helped a company triple in revenue, and then packaged 17 years of expertise into a scalable service offering entrepreneurs could actually use.
The Three-Pillar Thought Leadership System That Attracts Clients Consistently 05:20
Speaking engagements, podcast interviews, and LinkedIn posting — and why it’s never just one of them. Kelly explains why speaking still outperforms paid ads for service businesses and how the content flywheel turns one podcast appearance into weeks of content.
Why Solo Service Providers Stay Stuck — And How to Delegate Your Way Out 09:20
“The more you delegate, the more there is to do — that’s just part of it.” Kelly gets honest about the messy middle of scaling a service business without losing quality, and how to identify what to get off your plate first.
Outsourcing LinkedIn Without Losing Your Voice 11:20
One of the top concerns entrepreneurs have when outsourcing content — and how Kelly’s team handles everything from full ghostwriting to idea generation, depending on how involved clients want to be.
Is Publishing a Book Still Worth It in the AI Era? 13:50
Kelly shares why a published book remains a game-changer for service business credibility — and what AI can and can’t do in the writing process. Plus: how her 12-week email course walks entrepreneurs through writing a book step by step, and what ghostwriting actually looks like for a busy founder.
Visibility vs. Credibility: What’s the Real Difference? 20:30
The three pillars of thought leadership Kelly teaches — visibility, credibility, and consistency — and why showing up inconsistently is one of the biggest mistakes entrepreneurs make when trying to grow their thought leadership platform.
How Kelly Overcame Imposter Syndrome and Built a Daily Content Habit 24:30
“It felt completely awkward. But I forced myself to do it and it became part of my daily routine.” Kelly gets real about how she built her TikTok following, her LinkedIn presence, and why treating content like a muscle changes everything.
Personal LinkedIn Posts and the Know-Like-Trust Factor 27:10
How much of your personal life should actually go on LinkedIn? Kelly shares her own approach — including a work trip to Portugal with her son — and where the line is between relatable and oversharing.
Why Fractional Marketing Teams Help Service Businesses Scale Without Overhiring 29:50
Kelly breaks down the difference between high-level strategy agencies and the tactical, day-to-day marketing execution most small businesses actually need — and what to watch out for when hiring fractional help. She also walks through her top-of-funnel to bottom-of-funnel marketing plan workshop.
How to Repurpose a Podcast Episode for LinkedIn vs. TikTok (The Right Way) 36:20
Strategic content vs. random posting — and the scroll-stopping content framework Kelly uses to make sure content actually fits the platform it’s being published on.
Kelly’s One Tip for Entrepreneurs Who Want to Play Big Faster 40:30
“Think bigger about yourself. Stop putting yourself in that box and think of yourself as the person you want to become — and you will become that faster.”
Essential Resources for Scaling Your Service Business
- Two Mile High Marketing — Take the free thought leadership assessment to find out where you stand and what to work on
- KellySchuknecht.com — Kelly’s personal site with the 12-week “Write Your Book” email course (daily emails walk you through the full process)
- Beyond the Bestseller Podcast — Kelly’s podcast featuring female nonfiction authors
- Kelly on LinkedIn
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