Jake Shannon shares how setting audacious targets and focusing on metrics helped him become the #1 elite business coach in Grant Cardone’s organization. His practical approach to accountability has helped clients achieve remarkable revenue results.
Inside This Episode with Elite Business Strategist Jake Shannon
In this powerful episode, Coach Jake Shannon reveals his proven methodology for helping entrepreneurs set bigger targets and achieve exponential growth. As the current #1 coach in Grant Cardone Enterprises’ elite coaching program, Jake brings a unique blend of financial mathematics expertise and high-performance athletic coaching principles to help business owners break through plateaus and achieve remarkable revenue increases.
Jake has established himself as “the number one coach for 2024” within Grant Cardone Enterprises, leading an elite group of coaches who work directly with Grant’s clients on revenue results coaching. His unique approach combines rigorous metrics-focused strategy with performance psychology principles developed through years of coaching championship wrestlers.
Elite Business Performance Requires Elite Coaching
Coach Jake emphasizes that if you’re serious about excellence in any performance-based field—whether business, sports, or the arts—you absolutely need a coach. While many people start businesses because they “wanted to be my own boss,” Jake observes that “not having a boss is different than being your own boss.” Without accountability, many entrepreneurs struggle to push beyond their comfort zones independently.
The statistics are sobering: “The pass rate… you’re more likely to pass Navy Seal Buds training than you are to be a successful entrepreneur after 10 years. It’s harder.” This is precisely why having someone in your corner who can provide both expertise and accountability is crucial.
Metrics-Driven Results That Speak for Themselves
What sets Coach Jake apart from other business strategists is his unwavering focus on measurable outcomes:
For clients working with Jake, the return on investment is remarkable: “I typically get people, ironically a 10X return on coaching with me… a thousand and 80 some percent return on the investment. And after nine months, I’m getting people like five X increase in their revenues.”
This isn’t achieved through endless hours of coaching—it’s about quality over quantity:
The time commitment with Coach Jake is surprisingly manageable: “You’re going to meet with me for 45 minutes a week.” The real work happens when clients implement his strategies with the same dedication elite athletes bring to their training: “They’re the ones up at 4am shooting free throws and layups. Because they want to win.”
The Sportification of Business Strategy
Jake brings a fascinating perspective to business coaching through his concept of “sportification”—applying athletic coaching principles to business performance:
“There’s this concept that’s trendy in business called gamification… The difference between playing a game and playing a sport is the kind of motivation.” While games rely on external rewards, sports tap into intrinsic motivation—that internal drive that pushes athletes to excellence regardless of external validation.
The key difference between games and sports? “I have never seen an entire city ransacked over a game of monopoly or fortnight… [but] you see a soccer game or something or the wrong team wins or loses, they’ll destroy the whole city. People get crazy motivated for a sports team.”
The secret ingredient? A dedicated coach: “Unless you had good parents, there’s nobody in the world that wants you to do better than them, except a coach.”
The #1 Strategy to Play Big Faster
When asked for his single most important piece of advice for entrepreneurs looking to accelerate their growth, Coach Jake distilled his coaching philosophy:
“The fastest way that you can get somebody to play bigger faster to set a big target, and then have them reverse engineer from that target.”
This approach is both practical and psychological:
“One, you got to set a big target…because it’s more motivating. It’s more motivating to go after 10,000 than 100.”
Even more importantly, “It really takes the same amount of effort to make a million dollars as it does to make 10,000. But when I set my target on a million dollars, it practically changes what I do and who I do it with.”
About Coach Jake Shannon: Elite Business Strategist
Jake Shannon brings a diverse background to his business coaching practice, combining rigorous analytical skills with high-performance athletic training experience:
With a background in English and a graduate degree in financial mathematics, Jake has worked in investment banking and mortgage banking. His business coaching journey began 14 years ago, with a strong focus on metrics—”it gets people out of the emotions and you just focus on…the numbers.”
Jake credits much of his coaching success to his extensive experience in wrestling and mixed martial arts coaching: “I’ve been around excellent, high level world champion, hall of fame type of coaches. And I’ve been able to take what I learned from sports apply it to performance in business.”
Beyond business coaching, Jake is the creator of Scientific Wrestling, a company he founded in 2003 that has taken him around the world sharing the principles and techniques of catch-as-catch-can wrestling—a discipline that has profoundly influenced modern combat sports.
Key Takeaways: Business Strategy Principles from Coach Jake
- Set audacious targets – Aim for 10X what seems reasonable to change both your motivation and practical approach
- Focus relentlessly on metrics – Move beyond emotions and measure what matters with simple, clear numbers
- Embrace accountability – Having someone hold you to your commitments is the fastest path to growth
- Adopt an athlete’s mindset – The discipline required for business success exceeds even elite military training
- Take a “practical ethics” approach – Be so convinced of your ability to help others that marketing becomes a moral imperative
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