Why AI and SEO Are Critical for Business Growth in 2025
In this information-packed episode, digital marketing expert Prerak Mehta joins us to share his expertise on how entrepreneurs can leverage AI for better SEO results and lead generation. Prerak brings valuable insights about AI tools, SEO link building strategies, and practical advice for businesses looking to improve their online presence. Whether you’re intimidated by AI or ready to integrate it into your business strategy, this episode provides actionable steps to play big faster with modern marketing techniques.
AI Tools for Modern SEO: Expert Insights from Prerak Mehta
When it comes to AI concerns, Prerak reassures business owners that “AI is there to help us do certain tasks of our jobs pretty easy…but it’s never going to completely replace our day-to-day routines.” Instead of fearing AI, he suggests entrepreneurs should embrace it as a tool that “takes a slice of the cake to make our work easier.”
How to Choose the Right AI Tool for Your SEO Strategy
Prerak explains that different AI tools have different strengths when it comes to SEO. For keyword research—the foundation of any marketing effort—he recommends Gemini, which “connects with Google keyword planner and extracts all the data and presents it to you for completely free.” This is especially valuable since traditional keyword metrics from Google Keyword Planner are typically “more suitable for PPC ad campaigns” rather than organic SEO.
When comparing platforms like ChatGPT, Claude, and Gemini, Prerak notes that the landscape constantly evolves:
“It would be pretty hard to comment on what would be the best right now, because I don’t know when the podcast goes live what changes these tools are going to make.” However, he observes that “ChatGPT has pretty much shifted their gears” with developments like Search GPT for generative engine optimization (GEO), which pulls “search results from the top ranking sites from your Google search engine or Bing search engine.”
Custom GPT Tools for SEO Success
One of Prerak’s key contributions is developing custom GPT tools that help with specific SEO tasks. He created these “using ChatGPT itself” through the premium plans that allow for custom GPT app development. These tools assist with HARO (Help A Reporter Out) queries—an important strategy for building backlinks from authoritative sources with “real organic traffic.”
His custom GPT tools also help “optimize pages and improve CTR rates with optimized titles, meta descriptions, URL slugs, and how to modify different H tags in the entire article.” These technical optimizations are crucial for improving search visibility and user engagement.
How AI Has Changed the SEO Landscape
The accessibility of AI has transformed SEO in unexpected ways. Prerak notes that with AI being “accessible to everyone, and free of cost, literally anyone can just post out content on a consistent basis.” This proliferation of content creates new challenges as “Google or any other search engine would just get confused on whom to rank.”
Contrary to fears that AI would make SEO professionals obsolete, Prerak argues that AI has actually “leveled up the game of SEO” and “allowed SEO agencies to still stay relevant in the market.” This is because “post the AI era, what has happened is that the SEO game has evolved a lot. Google has been giving parity to authority like never before” by examining factors like internal linking, topical authority, backlink profiles, and authentic human expertise.
The Benefits of AI in Business Operations
When asked what he loves most about AI, Prerak appreciates that it “doesn’t give excuses to do certain things.” Unlike human team members who might experience “burnout issues” or “productivity issues,” with AI “you just enter prompts and it’s gonna give you the results right away.” This reliability makes AI an excellent assistant for consistent output.
Practical SEO Strategies for Entrepreneurs
Cost-Effective Lead Generation Using Google Business Profile
For entrepreneurs looking to generate leads without a massive investment, Prerak offers this valuable advice:
“If you want leads to come to you, if you want an inbound lead generation system…it’s not really necessary to have a website if you’re going the route of SEO because Google has made it so easier for local businesses to rank on the map pack with the help of Google Business Profile.”
For businesses without a large budget, he recommends:
“Get started with Google My Business profile. Optimize the best way you can by going through the SOP guide that I’m gonna share with you. And use different AI tools to do keyword research, create content. Reach out to other niche relevant industries and ask for backlinks on how you could collaborate with them to create informative articles and how you could help their audience.”
AI Virtual Assistants: The Future of Business Support?
Prerak’s company is currently testing “AI VAs” (virtual assistants) with select clients. The benefits are significant: “It’s pretty easy on pocket for them. Secondly, it is active 24/7.” These AI assistants can “answer all their incoming calls and pretty much help them schedule their calls” and forward calls when necessary.
However, he acknowledges that human virtual assistants still have important roles, especially “when your work really requires you to” get information about team dynamics or sensitive matters that “isn’t something which AI would answer.” His recommendation is to “analyze the situation and see what your use case is” before deciding between AI and human assistance.
Connect With Prerak Mehta for More SEO Wisdom
If you want to learn more about Prerak’s SEO techniques and AI strategies, he suggests: “Just open up Google and type in NetMafia, N-E-T-M-A-F-I-A, followed by my name, Prerak Mehta, which is P-R-E-R-A-K-M-E-H-T-A, and you’ll pretty much find out my company website, or you’ll find out my YouTube channel where I’m just documenting my journey on how I’m running my business.”
You can also connect with him on LinkedIn where he posts “different infographic posts, carousel posts and short form video content on how to do different SEO work if you are a local business owner.”
Key Takeaways: Building Your SEO and AI Strategy
- Don’t fear AI replacement: AI tools are here to assist with specific tasks, not replace human expertise and judgment
- Choose the right AI tools for your needs: Different platforms have different strengths for SEO tasks
- Build authority through backlinks: Use strategies like HARO to gain quality backlinks from authoritative sources
- Optimize for local search: Google Business Profile can be a cost-effective alternative to a full website for local businesses
- Create custom AI tools: Consider developing custom AI solutions for repetitive SEO tasks
By incorporating these AI-powered SEO strategies into your business, you’ll be well-positioned to play big faster and achieve sustainable growth through effective digital marketing.
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