What You’ll Learn About Building Automated Webinar Systems
In this comprehensive episode, Andy Audate, founder of Progreda and renowned webinar automation expert, reveals his proven framework for creating monthly recurring revenue strategies through automated webinar systems. Andy shares how he transformed his business from exhausting one-on-one sales calls to scalable one-to-many selling techniques that generate consistent income while providing time freedom.
Key insights from this episode include:
- The MWSBO framework for structuring high-converting webinars
- How to transition from one-time sales to sustainable monthly recurring revenue
- The five-second rule for entrepreneurial decision making
- Essential tools for automating your webinar marketing campaigns
- Why most entrepreneurs fail with webinars and how to avoid common mistakes
Andy Audate’s Journey: From Cell Phone Stores to Seven-Figure SaaS
Early Entrepreneurial Success in Mobile Retail [01:09]
Andy Audate began his entrepreneurial journey at 18, building one of T-Mobile’s fastest-growing dealer networks. “In 2016 I was running one of the fastest growing T-Mobile stores. I was 19 years old, and T-Mobile had just acquired a company called Metro PCS. And we were one of their top ranking leaders… we had four stores out of 4,000, and we were number four out of their top stores.”
This early success in brick-and-mortar retail laid the foundation for Andy’s understanding of sales systems and customer acquisition, principles he would later apply to digital marketing and webinar marketing automation.
The Pandemic Pivot That Changed Everything [02:57]
The COVID-19 pandemic forced Andy to innovate rapidly. With a 13-city national tour canceled, he discovered the power of automated webinar systems: “I had generated $75,000 in one Zoom call… I turn around and I go to my kitchen and my wife is watching Netflix. And I go sit down with her and I said, babe, I don’t think I’m gonna do an in-person event the same way that I used to.”
This moment of realization led to the development of his signature monthly recurring revenue strategies that now power his seven-figure SaaS company.
The Science Behind One-to-Many Selling: Why Webinars Work
Time Optimization Through Group Presentations [06:03]
Andy illustrates the power of one-to-many selling techniques using a real-world example: “I just went to my first birth class… We were being educated. So it was me and 40 other people. So 20 couples are all in that presentation, this is a doula who’s selling their services.”
The math is compelling: “Imagine that doula having one-on-one meetings with each couple, and try to educate each of them with the same amount of knowledge that will be 40 times three hours per person. This is about time optimization. That’s what the value of a webinar is.”
Common Webinar Marketing Misconceptions [07:40]
Many entrepreneurs avoid webinars due to two primary myths that Andy debunks:
“Not everyone will get the same value” – Andy explains this is false when you target the right audience
“I have to become a professional speaker” – In reality, clarity about your product or service is more important than polished presentation skills
The MWSBO Framework: Andy Audate’s Proven Webinar Structure
Message, Why, Story, Business, Offer [12:13]
Andy reveals his systematic approach to webinar marketing through the MWSBO framework:
Message: The core idea you want your audience to adopt
Example: “You need a doula” – the entire presentation supports this central message
Why: Three to four compelling reasons supporting your message
Data, statistics, and logical arguments that build your case
Story: Your relevant journey (not your entire life history)
“Share the story that leads them to why they should learn about your offer and move forward with your offer”
Business: Clear explanation of what you do
“I help entrepreneurs scale their business with time freedom marketing systems”
Offer: The specific product, service, or solution you’re selling
Price, features, and clear call-to-action
The Critical Importance of Making an Offer [17:46]
Andy emphasizes that many presentations fail because entrepreneurs forget to sell: “I was just consulting with a company. They have 5,000 sales reps… they did the presentation. Amazing. They explained their product amazing. And they said, Andy, but nobody bought… There was no mention of an offer to buy anything.”
Monthly Recurring Revenue: The Holy Grail of Business Models
Breaking the Feast-or-Famine Cycle [19:58]
Andy shares his transformation from one-time sales to monthly recurring revenue strategies: “Every month was the starting point. So essentially every month I was broke… And then someone introduced me to this concept of monthly recurring revenue.”
The shift was dramatic: instead of selling websites for $1,000 one-time payments, Andy restructured his offer to include ongoing platform fees. “On month one, when I sell a website for a thousand dollars, I tell ’em, you gotta get our platform, which is Progreda, and then they pay us $250 a month.”
The Power of Recurring Revenue Compounding [24:00]
“If I do that and I stack that over time, that’s how I go from $10,000 a month in monthly recurring revenue to 20,000 to 30,000, 40,000, 50, 60, 70, $80,000 a month in recurring revenue where customers pay monthly. Think about your cell phone bill… when do you think of canceling your cell phone bill? We don’t.”
This business model provides the foundation for true financial freedom and scalability.
Essential Technology Stack for Automated Webinar Marketing
Webinar Core: The Automation Engine [08:41]
Andy recommends Webinar Core as the primary platform for automated webinar systems: “What that platform does is allows you to stream live or live stream your webinar, as well as play the webinar back in an automated fashion and make it look and feel like it’s live.”
Key features include:
- Pre-recorded presentations that appear live
- Chat simulation to encourage engagement
- No pause, rewind, or fast-forward options (maintaining urgency)
- Automated scheduling and follow-up sequences
Progreda: All-in-One Business Platform [26:12]
Andy’s company Progreda provides comprehensive business infrastructure: “That’s your website, that’s your email, that’s your text message, that’s your phone call, that’s a CRM to manage all your customers.”
The integration strategy: “You’re gonna couple these two softwares together, Progreda and Webinar Core… Progreda software is gonna send out the emails and host your website.”
The Five-Second Rule: Rapid Decision Making for Entrepreneurs
Overcoming Analysis Paralysis [28:15]
Andy Audate advocates for Mel Robbins’ five-second rule for decision making: “Once you have a thought, make a decision within five seconds. So it’s like 1, 2, 3, 4, 5. Decide… The number one reason that most entrepreneurs fail is not because of making the wrong decision, it’s because of indecision.”
Speed Beats Perfection [28:50]
Andy illustrates this principle with powerful examples: “Your competitor has already decided, tried, it failed, and is onto the new thing while you’re still considering the first thing… I’ll talk to an entrepreneur who says, man, I’ve been thinking about doing this for a year.”
The solution: rapid iteration and optimization. “If every new week you’re making a decision, you have 52 variations of your product or your service that has been deployed to the marketplace… rather than sitting in your office and making the perfect one.”
Scaling Webinar Frequency: The Path to Seven Figures
Daily Webinar Operations [25:00]
Andy reveals the scale of his current automated webinar systems: “I host three to four webinars a day. I host three to four webinars a day per product. So if I have 10 products, that’s 30 webinars that I’m hosting today.”
This automated approach maximizes opportunities to make offers: “In order to make more sales, you gotta make more offers. That’s the reality.”
Live Plus Automated Strategy [25:40]
The optimal approach combines both formats: “I suggest doing Live Plus automated. If you do Live Plus automated, you can still capture people’s hearts live, but also do the automated experience. And the automated experience is where you really start to see your income grow because you’re sleeping and you’re selling.”
Getting Started: Your First Automated Webinar Campaign
Essential First Steps [26:01]
For entrepreneurs beginning their webinar marketing journey, Andy recommends:
- Start with Webinar Core: Visit webinarcore.com/play for podcast listener discounts
- Set up business infrastructure: Use Progreda for CRM, email, and website management
- Record your first presentation: Follow the MWSBO framework
- Create social media promotion: Use AI-powered content creation tools
- Launch automated sequences: Every 10 minutes, host a new webinar
Integration and Automation [27:00]
“You’re gonna use Progreda to market that presentation on social media. One of the features in Progreda is a social media planner that allows you to post content on social media. So you’re gonna use Progreda’s AI feature to start marketing on social media.”
Key Takeaways: Building Your Monthly Recurring Revenue Empire
The Fundamental Shift [24:37]
Success requires thinking beyond traditional business models: “It’s not owning your own business, it’s having recurrent revenue” that creates true financial freedom.
The Decision-Making Advantage [30:50]
“Indecision is a decision, so you wanna play big faster, launch. Move quickly, make decisions fast, optimize… every new week, you’re making decisions and you’re optimizing.”
Implementation Over Perfection [30:55]
Andy’s closing advice centers on action: “Launch. Move quickly, make decisions fast, optimize. And when I say optimize is okay, I should have done things differently. Then pivot.”
Connect with Andy Audate: Resources and Next Steps
Andy Audate is available across social media platforms @andyaudate and via email.
Essential Resources:
This episode provides a comprehensive blueprint for entrepreneurs ready to scale beyond one-on-one selling and build sustainable monthly recurring revenue strategies through proven automated webinar systems.
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