In this episode, email marketing expert Paul Gowder reveals his proven strategies for building genuine community through email.
Paul shares how he transformed his approach to email marketing five years ago, leading to dramatically improved results for his business. From crafting compelling lead magnets to creating segmented email sequences that drive engagement, Paul breaks down exactly how to turn cold subscribers into active community members who eagerly await your emails. Plus, he shares the inspiring story of how his intentional business structure allowed his family to visit Disney World 42 times before his daughter graduated high school!
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Episode Highlights
- Why Paul believes email should be the core of your community building efforts
- The power of segmentation in creating targeted, high-converting email sequences
- Simple lead magnets that work better than fancy PDF downloads
- How to start conversations with subscribers that drive genuine engagement
- Paul’s strategy for creating a 52-email sequence that consistently drives traffic
- Why purging cold subscribers actually improves your email marketing
- How Paul built a lifestyle business that prioritized family experiences
Connect with Paul
- Website: PaulGowder.com
- Email Marketing Resources: PaulGowder.com/email-tools
- Courses and Coaching: PaulGowder.com/courses-and-coaching
Resources Mentioned
- PaulGowder.com/email-tools – Paul’s recommended email marketing tools
- Kit (formerly ConvertKit) – Paul’s preferred email marketing platform
- ConvertBox – Tool for delivering targeted email subscribe forms
- Powwows.com – Paul’s website with over a million followers
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
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