In this episode of the Play Big Faster podcast, host Scherrie L. Prince is joined by Swire Ho, known as #ThePromoGuy, to discuss the essential strategies for identifying your target audience, engaging with them effectively, and turning your customers into brand advocates.
Swire shares his expertise from nearly two decades as a small business owner in the promotional products industry, offering valuable insights on building customer loyalty, implementing retention programs, and creating a community around your brand.
This conversation is packed with actionable tactics that can help small businesses build stronger relationships with their customers and leverage those connections for sustainable growth.
Episode Highlights
- How to identify and target your ideal customers by analyzing your existing client base
- The importance of creating an effective onboarding experience to improve customer retention
- Strategies for turning customers into “mini advocates” who promote your business
- Why most businesses invest heavily in customer acquisition but neglect retention
- How to implement a follow-up system that builds genuine connections with your customers
- Simple, cost-effective ways to show your customers you care and value their business
- Transforming your brand into a community that inspires loyalty and referrals
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