In this eye-opening episode of The Play Big Faster Podcast, host Scherrie L. Prince welcomes Colby Wegter, founder of Autonomy Agency, who helps agency owners transform their businesses by focusing on client retention rather than constant acquisition. After experiencing burnout twice in 2022, Colby revolutionized his own agency approach, implementing systems that allowed him to work just 8 hours per week while doubling revenue. Now he’s on a mission to share these strategies with other agency owners to help them achieve 30-hour work weeks and seven-figure incomes without the burnout.
Episode Highlights:
- How Colby transitioned from a 13-year digital marketing career with severe burnout to creating an agency coaching business that helps others avoid the same fate
- Why “doing more to get more” is a false premise that leads to entrepreneur burnout
- The power of client retention versus constant client acquisition to scale your business
- Practical calendar management techniques to identify where your time is actually going
- Why delegating before you feel ready is crucial for sustainable growth
- The importance of translating services into client-focused transformation rather than feature lists
- How systematizing client information can reduce reliance on talent and time
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